To nurture every living space as a sanctuary of peace and love, born from the love of Chinese heritage and the legacy of European craftsmanship.
The Essence of Bespoke Interiors, Reimagined
iLuvVivid transcends conventional paint to become a sophisticated medium for true artistic expression in interior design.
Explore Our Signature Color Palettes
Dive into the heart of iLuvVivid design with our three specially curated texture-based palettes: Renaissance, Nouveau Luxe, and Serendipity. Each collection offers a distinct aesthetic, from radiant gloss to refined luster and natural matte finishes, empowering you to craft spaces that truly reflect your vision.
Renaissance R
Brilliant and radiant, the R-Series shines with the highest gloss, reminiscent of regal artistry and palace grandeur. Perfect for spaces seeking luxury and opulence.
Nouveau Luxe N
Subtle yet luxurious, the N-Series features a soft, refined luster that balances modernity with exquisite detail, ideal for creating elegant, contemporary interiors.
Serendipity S
Nearly matte with a gentle sheen, the S-Series offers natural textures and artistic character, perfect for those who value comfort and individuality in their spaces.
Discover Our Signature Product Themes
Precision · Craftsmanship · Innovation
Precision Colors
18-degree cool-warm spectrum, full-spectrum color, and the expertise of our Color Engineers, all to deliver the most harmonious and vivid color experience.
Craftsmanship Textures
Every inch of the wall is handcrafted by our brand artisans to infuse each space with warmth, story, and a distinctly human touch.
Innovation Formulation
A formulation that blends material science with artistic sensibility to create healthy, enduring beauty that stands the test of time.
Precision Colors
At iLuvVivid, color is more than a visual choice. It is a science of harmony and a language of feeling. Our 18-degree cool-warm palette and FSC Full Spectrum Colour system, using only pure pigments and never black, create hues that are vibrant, adaptable, and alive to every space.
18 degree Cool-Warm Spectrum:
The Science & Art Behind Color Balance
Inspired by color use in works by masters like Vincent Van Gough, iLuvVivid developed the “cool-warm harmony” palette based on 18-degree hue shifts. Together with our 9-degree extreme “Warm” and “Cold” series, it helps designers craft timeless, balanced spaces that blend art, science, and emotional expression.
FSC Full Spectrum Colour:
Science, Sensibility, & the Art of Perfect Match
iLuvVivid’s Color Engineers blend science and artistry to deliver perfectly matched colors. Using the Vivid Code system, they guide clients from inspiration to selection, offering personalized color reports. They also provide training, combining technical expertise with cultural insight to eliminate guesswork and bring spaces to life with confidence.
Color Engineers:
Precision in Every Color Choice
iLuvVivid’s Color Engineers blend science and artistry to deliver perfectly matched colors. Using the Vivid Code system, they guide clients from inspiration to selection, offering personalized color reports. They also provide training, combining technical expertise with cultural insight to eliminate guesswork and bring spaces to life with confidence
Craftsmanship – Textures
At iLuvVivid, we believe that walls should do more than divide space—they should tell stories, evoke memories, and radiate warmth. Our artisan paint textures are crafted to bring the past and present together, transforming every surface into a living canvas of emotion and meaning. Behind every texture is the heart and skill of our brand artisans, whose hands infuse each wall with artistry, care, and soul.
- Geographic
- Metallic Universe
- Haute Couture
- Animalia
- Cultural
We envision walls that can talk: surfaces that recall golden ages, awaken forgotten memories, and express the soul of a home. These five signature categories draw from the world’s most evocative materials, cultures, and eras.
Masters in Craftsmanship
Every iLuvVivid texture is handcrafted by rigorously trained brand artisans—masters of both technique and soul. Trained through our proprietary system, they ensure consistent quality, faithful to sample effects. We never outsource; every project is handled in-house with care and accountability. From start to finish, our artisans deliver beauty, durability, and peace of mind—bringing warmth and precision to every space.
Innovation – Formulation
Innovation drives every iLuvVivid formulation. Our paints unite advanced material science with artistic sensibility for lasting beauty, health, and performance. With iLuvVivid, every wall reflects our commitment to innovation—built to inspire and stand the test of time.
Our formulation represents the spirit of innovation—delivering lasting beauty, health, and dynamic performance through four key breakthroughs:
1. Nanoscale Primer:
Our primer uses nanoscale technology to penetrate deeply and bond securely, sealing the wall and preventing cracks for long-term stability.
2. Health-First Coating:
Certified by domestic and international environmental standards, equipped with advanced formaldehyde-removal technology, and featuring VOC≈0, our coatings provide multi-layered protection for the health and safety of your family.
3. Pearlescent Pigments:
We incorporate advanced pearlescent pigments that reflect light, making it easier for artisans to craft dynamic patterns and textures. Unlike traditional flat pigments, our FSC colors with pearlescent effects bring walls to life— changing with light and angle, creating an ever-evolving visual experience.
4. Custom Top Coats:
Each paint is matched with a specialized top coat to achieve unique feels and textures—whether soft, glossy, or with special effects like copper or rust patina—while providing lasting protection and durability.
Smart Tools – One-Stop Service
Smart Tools
iLuvVivid’s smart tools help you scan, select, and communicate color with precision. From the Colour Scanner to the Vivid Code™ App, designers and homeowners can confidently create harmonious palettes and bring their ideal spaces to life
Color Scanner
Our handheld scanner links directly to the iLuvVivid app or mini program. Simply scan any surface to receive a precise 10-digit Vivid Code. The illuminated color on the device instantly reveals its undertone—making it easier to understand, match, and explain color choices.
Vivid Code™ Application
Backed by 3.6 million color data points, AI technology, and an ever-growing inspiration library, the app empowers everyone to think and choose like a color expert. Transform the feeling in your mind into the right materials in your space—with clarity, creativity, and confidence.
Product Development
As part of the Vivid Colour Institute’s research, iLuvVivid has been exploring traditional Chinese colours and released our findings in two volumes. These stories and palettes continue to inspire new textures that carry tradition into modern design.
Volume I
Explores the origins and harmony of Chinese colours drawn from nature and ancient aesthetics—decoded through the Vivid Code™ system to inspire modern spatial design.
Volume II
Volume ll Presents colour interpretations from China’s 56 ethnic groups, using Vivid Code™ to revive cultural symbols and translate regional palettes into contemporary design language.
Beyond Color
Crafting Character & Statement
- iLuvVivid is more than just paint. It’s a premium artistic wall coating that transforms surfaces into compelling statements.
- It offers profound character and depth, moving beyond mere color to define the very essence of a space.
An Expansive Palette for Imagination
- Explore a nuanced and expansive palette of colors, textures, and effects.
- Translate your most imaginative concepts into tangible, refined realities.
- Every wall becomes an artisanal canvas, allowing each space to tell a personalized story.
Setting New Benchmarks in Luxury Design
- iLuvVivid sets new industry benchmarks for luxury and creative freedom in contemporary interior design.
- It empowers designers to push boundaries and create truly unique environments.
Unlocking Unprecedented Creative Freedom
Our iLuvVivid artistic wall coatings offer transformative benefits that redefine possibilities in interior design, providing the tools for true mastery:
Unparalleled Aesthetic Versatility & Customization
From subtle washes to dramatic tactile finishes, iLuvVivid gives designers expansive creative range for truly bespoke environments.
Premium Finish and Enduring Beauty
Its high-end coating system maintains vibrant nuance over time and resists fading, cracking, and wear in prestigious interior environments.
Healthy Interiors, Responsible Design
With ultra-low VOC performance and a commitment to occupant well-being, it aligns with modern sustainability standards and safer interiors.
Seamless Application for Artistic Expression
Exceptional workability and flow allow skilled artisans to execute complex effects with control, precision, and efficiency.
Certified for Your Peace of Mind
Safety and Quality Labels
To underscore our dedication to healthy interiors and product excellence, iLuvVivid proudly bears industry-leading certifications.
French A+ Indoor Air Quality Certification
Top-tier certification signifying minimal emissions of volatile pollutants into indoor air for healthier living and working spaces.
EU EN71-3 Toy Safety Standard
Meeting stringent European toy-safety standards makes iLuvVivid especially suitable for spaces frequented by children.
Ultra-Low VOC and High Purification Efficiency
Many iLuvVivid products achieve near-zero VOC performance and up to 92% formaldehyde purification efficiency, actively contributing to cleaner air.
Where iLuvVivid Transforms Design Visions into Reality
iLuvVivid is the ideal solution for interior designers and creatives undertaking projects that demand unique aesthetics, premium quality, and a personalized artistic touch.
Ready to Realize Your Vision?
Connect with our interior design specialists to discuss your project’s unique aesthetic and functional requirements, explore our iLuvVivid solutions, and discover how we can help you create truly inspiring, personalized, and enduring indoor environments.